The “Aesthetic” of Overconsumption: How Social Media Contributes to Consumerism

Written by Emily Avila, Class of ’25 When scrolling through TikTok, you are likely to come across dozens of videos hashtagged with #tiktokmademebuyit or large shopping “hauls,” in which influencers spend half of their paychecks on loads of unnecessary items just for the “aesthetic” of purchasing the latest trends.  Platforms such as TikTok, whose primary…